Privacy Policy for
the 7u7f Platform

Who We Are

7u7f is an online casino and sports betting platform accessible at https://7u7f.io, offering cricket betting, live casino games, slots, and crash games to players across Bangladesh. In the context of this Privacy Policy, "7u7f", "we", "us", and "our" refer to the operator of the 7u7f platform.

7u7f acts as the data controller in respect of all personal data collected through the use of the platform. As data controller, 7u7f determines the purposes and means of processing your personal data and is responsible for ensuring that processing is carried out lawfully, fairly, and transparently.

All enquiries relating to this Privacy Policy, including requests to exercise your data rights, should be directed to our support team at [email protected]. Please include "Privacy Request" in the subject line of your message so that it is correctly directed to our data team.

Data We Collect

7u7f collects personal data from you in a number of ways — directly when you register or interact with the platform, automatically as you use the site, and in limited circumstances from third parties. The categories of data we collect are set out below.

2.1 — Data You Provide Directly

• Registration Data: Full legal name, date of birth, residential address (including city — e.g., Dhaka, Chittagong, Sylhet, Khulna, or Rajshahi), email address, and mobile phone number.
• Identity Verification (KYC) Data: Government-issued photo identification (National ID card, passport, or driving licence), proof of residential address (utility bill or bank statement), and in some cases, source-of-funds documentation.
• Financial Data: Details of the payment method used to deposit or withdraw funds — including bKash account numbers, Nagad wallet identifiers, Rocket mobile banking references, Upay account details, and bank account information for Dutch-Bangla Bank, City Bank, or BRAC Bank transactions. We do not store full payment card numbers on our own servers.
• Communications Data: The content of any messages, complaints, or support requests you send to 7u7f, including emails to [email protected] and any live chat transcripts.
• Responsible Gaming Data: Any self-exclusion requests, deposit limit settings, session time limits, or reality-check preferences you configure on your account.

2.2 — Data Collected Automatically

• Technical Data: IP address, browser type and version, operating system, device type (desktop, mobile, tablet), screen resolution, and referring URL.
• Usage Data: Pages visited on the 7u7f platform, time and duration of visits, games played, bets placed (including stake amounts, game type, and outcome), and navigation paths through the site.
• Session Data: Login timestamps, session duration, logout timestamps, and concurrent session information used for security monitoring.
• Cookie and Tracking Data: Data collected via cookies, pixel tags, and similar technologies as described in Section 6 of this Policy.

2.3 — Data from Third Parties

• Identity Verification Providers: We may receive confirmation of identity or address verification results from third-party KYC service providers engaged to assist with our compliance obligations.
• Payment Processors: Transaction confirmation data from bKash, Nagad, Rocket, Upay, and banking partners to reconcile deposits and withdrawals.
• Fraud Prevention Services: Risk-scoring or device-fingerprinting data from third-party fraud prevention partners used to protect the integrity of the 7u7f platform.

How We Use Your Data

7u7f uses the personal data described in Section 2 for the following purposes:

Legal Basis for Processing

7u7f processes your personal data on one or more of the following legal bases, depending on the specific processing activity:

• Contractual Necessity: Processing is necessary to perform the contract between you and 7u7f — specifically, to operate your account, process transactions, and deliver the Services you have requested.
• Legal Obligation: Processing is required for 7u7f to comply with applicable legal obligations, including anti-money laundering (AML) requirements, age verification, KYC obligations, and record-keeping mandates.
• Legitimate Interests: Processing is carried out in pursuit of 7u7f's legitimate interests — specifically, fraud prevention, platform security, responsible gaming monitoring, and improvement of our Services — where these interests are not overridden by your rights and freedoms.
• Consent: Where processing is based on your consent (for example, the sending of marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of prior processing.

Where 7u7f relies on legitimate interests as a legal basis, we carry out a balancing assessment to confirm that our interests do not unduly override your privacy rights. If you wish to obtain further information about any such assessment, please contact us at [email protected].

Data Sharing & Disclosure

7u7f does not sell your personal data to any third party. We share data only in the specific, limited circumstances described below, and only to the extent necessary for the stated purpose:

• Game Providers: Providers such as Pragmatic Play, Evolution Gaming, Spribe, Ezugi, NetEnt, and Microgaming may receive limited technical data (such as a player session token or anonymised player ID) to facilitate gameplay. These providers are contractually required to process such data securely and only for the purpose of game delivery.
• Payment Processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, and BRAC Bank receive the financial data necessary to process your deposit or withdrawal transactions. 7u7f does not transmit unnecessary personal data to payment processors.
• KYC and Identity Verification Providers: Third-party identity verification services may receive copies of your identification documents and personal details to conduct age and identity checks on 7u7f's behalf.
• Fraud Prevention and Security Partners: Technical data such as IP addresses and device fingerprints may be shared with fraud prevention services to assess transaction risk and protect the platform from abuse.
• Legal and Regulatory Authorities: 7u7f may be legally required to disclose personal data to law enforcement agencies, regulatory bodies, tax authorities, or courts in response to valid legal requests or orders. We will notify you of any such disclosure where we are legally permitted to do so.
• Business Transfers: In the event of a merger, acquisition, or sale of all or part of the 7u7f business, personal data may be transferred to the acquiring entity as part of that transaction. We will notify registered players of any such transfer before your data is subjected to a different privacy policy.

Cookies & Tracking Technologies

The 7u7f platform uses cookies and similar tracking technologies to provide a functional, secure, and personalised user experience. A cookie is a small text file stored on your device when you visit a website. The types of cookies used on 7u7f are as follows:

You can manage or disable non-essential cookies through your browser settings. Most modern browsers allow you to refuse new cookies, delete existing cookies, or receive a notification before a cookie is stored. Please note that disabling functional cookies may affect the performance and personalisation features of the 7u7f platform.

7u7f does not use third-party advertising cookies or behavioural targeting cookies on the platform. No data collected via cookies on 7u7f is shared with advertising networks.

Data Security

7u7f implements a layered approach to data security designed to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our security measures include:

• SSL/TLS Encryption: All data transmitted between your device and the 7u7f platform is encrypted using industry-standard TLS (Transport Layer Security) protocols. The padlock icon displayed in your browser's address bar confirms that your connection is encrypted.
• Data-at-Rest Encryption: Sensitive data stored in 7u7f's databases — including KYC documents and financial records — is encrypted at rest using strong encryption algorithms.
• Access Controls: Access to personal data is restricted on a strict need-to-know basis. Only personnel with a legitimate operational need are authorised to access player data, and all such access is logged and audited.
• Password Security: Account passwords are stored in hashed form. 7u7f does not store passwords in plaintext and cannot retrieve your password — only reset it.
• Fraud and Intrusion Monitoring: 7u7f operates continuous monitoring for suspicious activity, unauthorised access attempts, and anomalous data patterns.
• Incident Response: In the event of a data security incident that poses a risk to your personal data, 7u7f will assess the incident promptly, contain the threat, and notify affected players and relevant authorities in accordance with applicable legal requirements.

Data Retention

7u7f retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or to comply with applicable legal, regulatory, and accounting obligations. The general retention periods applied by 7u7f are as follows:

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be associated with any individual player. Where data is anonymised rather than deleted, the resulting anonymised data set may be retained indefinitely for statistical and analytical purposes.

Your Rights Over Your Personal Data

As a player on the 7u7f platform, you have the following rights in respect of the personal data we hold about you. To exercise any of these rights, please contact us at [email protected] with the subject line "Data Rights Request" and include your registered account username:

• Right of Access: You have the right to request a copy of the personal data that 7u7f holds about you, together with information about how it is being used. We will respond to verified access requests within 30 calendar days.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. Note that certain data (such as your registered name and date of birth) can only be changed with supporting documentation due to our KYC obligations.
• Right to Erasure: You may request that 7u7f delete your personal data in circumstances where the data is no longer necessary for its original purpose, where you have withdrawn consent, or where processing is unlawful. This right is subject to applicable legal retention obligations — for example, we cannot delete transaction records that we are legally required to retain.
• Right to Restriction: You may request that 7u7f restrict the processing of your personal data in certain circumstances — for example, while a dispute about accuracy is being resolved.
• Right to Object: You have the right to object to processing of your personal data where that processing is based on 7u7f's legitimate interests. You may also withdraw consent to marketing communications at any time.
• Right to Data Portability: Where processing is based on your consent or on contractual necessity and is carried out by automated means, you may request that your personal data be provided to you in a structured, commonly used, machine-readable format.

Children & Minors

The 7u7f platform is strictly intended for adults aged 21 and above. 7u7f does not knowingly collect, process, or retain personal data relating to persons under the age of 21. Registration by minors is absolutely prohibited under our Terms & Conditions.

If 7u7f becomes aware that personal data has been collected from a person under the age of 21, we will immediately suspend the associated account, delete the personal data in question, and take appropriate steps to prevent future registration by that individual.

If you are a parent or guardian and believe that a minor in your care has registered on the 7u7f platform, please contact us immediately at [email protected] so that we can investigate and take action without delay.

Third-Party Links

The 7u7f platform does not contain links to external third-party websites in its navigation or content areas. However, certain game interfaces provided by our Game Providers — including Pragmatic Play, Evolution Gaming, Spribe, and others — are delivered via embedded iframes or redirects and are subject to those providers' own privacy policies.

7u7f is not responsible for the privacy practices of third-party Game Providers in respect of data they collect independently within their game interfaces. We encourage you to review the privacy policies of individual Game Providers if you have concerns about data collected during gameplay sessions hosted on their infrastructure.

Similarly, the payment platforms you use to fund your 7u7f account — including bKash, Nagad, Rocket, and Upay — operate under their own privacy policies. 7u7f's Privacy Policy does not extend to any data collection conducted by these payment service providers on their own platforms.

Changes to This Privacy Policy

7u7f reserves the right to update or amend this Privacy Policy at any time. When we make material changes to the Policy — for example, changes that significantly affect how we use or share your personal data — we will notify registered players by email or via a prominent notice on the platform before the changes take effect.

The "Last updated" date at the top of this page and in the Table of Contents sidebar reflects when this Policy was most recently revised. We encourage you to review this page periodically to stay informed about how 7u7f protects your privacy.

Your continued use of the 7u7f platform after the effective date of any updated Privacy Policy constitutes your acknowledgement of the revised Policy. If you do not agree with any changes, please discontinue your use of the platform and contact [email protected] to request account closure.

Contact & Complaints

For all privacy-related enquiries, data rights requests, or concerns about how 7u7f handles your personal data, please contact us using the details below. All correspondence must be submitted in English.

• Email: [email protected] — please include "Privacy Request" or "Data Rights Request" in the subject line
• Response Time: General privacy enquiries within 5 business days; formal data rights requests within 30 calendar days
• Support Hours: 24 hours a day, 7 days a week, 365 days a year
• Platform: https://7u7f.io

If you are not satisfied with how 7u7f has handled your personal data or responded to a data rights request, you have the right to escalate your complaint. 7u7f will acknowledge all formal privacy complaints within five (5) business days and commit to providing a substantive response within thirty (30) calendar days of receipt.